Book recommendations based on data from real readers.
Books like Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Liked Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore? Here's what readers who loved it picked up next.
- The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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- Crush It!: Why Now Is the Time to Cash In on Your Passion
- Built to Last: Successful Habits of Visionary Companies
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Business Model Generation
- Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
- The Long Tail: Why the Future of Business is Selling Less of More
- Getting to Yes: Negotiating an Agreement Without Giving In
- Influence: The Psychology of Persuasion
- Execution: The Discipline of Getting Things Done
- Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant